to achieve the best individual solution and create strategic added value.
This generally means that we get our hands dirty and make our heads smoke.
It is often exhausting.
But it is also fun.
It is well known that digitization of a bad process leads to a bad digital process. And that is why the digital transformation requires more than just a reassessment of the strategic positioning or the current and future business models of a company. Great plans remain ineffective if it is not possible to ensure a co-evolution of processes, structures, IT landscapes, and working and cultural forms and to gain positive experiences through successful pilot projects. Especially in large organizations, digitization therefore places particularly high demands on project management.
WYZE Projects supports you in the entire process of digital transformation from the development of the change roadmap to the implementation of new processes, structures, and systems, together with all relevant stakeholders, internal experts and external service providers.
WYZE Projects helps you develop topics and dimensions with a high positioning potential and translate them into professionally managed campaigns for branding and brand management. To accomplish this, we rely on individual consulting, strategy development and creation. Apart from that, we use state-of-the-art methods and instruments of positioning to make the brand a long-term value of your company.
Strategic initiatives, change processes, or adjustments to the technology and business model portfolios are increasingly being implemented in the form of focused programs or (large) projects. The corresponding programs are usually subject to strong complexity, time constraints, and budget pressure, often with the top and senior management as backers.
In this challenging environment, WYZE Projects is your competent partner for all phases of project management, from initialization and planning all the way to control and execution of complex programs. We help you implement your initiatives successfully, support the turnaround of vulnerable projects and implement the necessary structures and processes for sustainable project success.
Facts and figures alone do not speak for themselves. They do not impress and inspire and they do not establish an identity. A strong brand needs a strong story, or even better, a whole system of stories that interlock and create your own virtual worlds where you can interact with your target groups.
To build this world for you – this is what WYZE Projects means by storytelling and public relations.
IT systems that facilitate streamlined performance while saving costs and time and delivering value to your digital roadmap are critical to success. However, complex system implementation and digitization initiatives are dragged down by high budgets, performance problems, lack of acceptance, and delays in going live. A common reason for this is a (too) short initialization of complex programs or initiatives as well as the lack of coordinated, professional management of the project portfolio or overall back log.
WYZE Projects supports you in completing complex IT projects and digitalization initiatives together with internal stakeholders and external service providers. Whether you prefer the agile or waterfall project set-up: We are available to you at any time and take on responsibility until successful deployment.
Visual communications is essential, especially in the context of digital marketing and lead generation. Brand videos, campaign films, visualization of concepts and ideas or animations and interactive graphics for social media platforms: The attention and mobilization of the target groups can no longer be achieved efficiently without the intelligent and creative use of visual elements.
WYZE Projects designs and produces visual communication modules and integrates them into multimedia campaigns.
Digitization projects are like sailing boats in new waters. Leading them to a safe harbour… Read more »
With Matthias Schulz, Manager Collaboration and Talent Solutions at IBM, we talked about AI’s understanding… Read more »
The philosopher and literary theorist Armen Avanessian is today one of the most renowned thinkers… Read more »
When it comes to ethics, Artificial Intelligence (AI) is faced with the chicken-egg problem: does… Read more »
Ideas and Insights from thought and business leaders around the world How can you demonstrate… Read more »
Innovations, impulses and best practices for the management of digital change in Germany and China… Read more »
A team of scientists at Europe’s largest research institute for applied…
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A team of scientists at Europe’s largest research institute for applied research is developing groundbreaking technological solutions for exploration of the deep sea. In order to participate in one of the world’s most prestigious technology competitions, the researchers dared to take the leap into independence. The challenge: Within just a few months, a concept for the effective marketing of the project within the competition and beyond had to be launched in parallel to the development process.
In addition to the development of digital and analog communication channels as well as extensive, far-reaching press and public relations work, this mainly involved the development of a sustainable storyline that linked the technological, economic and scientific aspects of the project. The important part was to take into account various internal and external target groups, such as sponsors, authorities or journalists.
One of the most renowned specialists for software, hardware and services for…
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One of the most renowned specialists for software, hardware and services for the process industries food, pharmaceuticals and cosmetics is a classic hidden champion. The medium-sized company with decades-long success and several hundred employees worldwide wanted to use the forty-fourth anniversary of the company to develop a radical new marketing and storytelling approach.
The goal was to interweave the company’s innovative strength, the transformation of the role as a family business, the close relationship with the customers and the roadmap for the digitization of the core industries into an exciting and imaginative narrative – in a surprising format, free of clichés and platitudes, which should serve as the starting point of a new, strategic marketing string.
What happens in an almost century-old family-owned company that has to…
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What happens in an almost century-old family-owned company that has to reinvent itself from one day to the next? This was the question facing the undisputed world market leader in one of the core segments of the telecommunications industry. Because it was necessary not only to cope with an unexpected generation change, but also to be able to manage new market conditions, where the company was exposed to tough price and innovation competition for the first time in its history.
Profound changes had to be made in the internal communication as well as in the design of the communication department, the communication strategy, and the corporate media. Above all, however, a new story had to be developed, which would do justice to the new environment as well as the new leader at the top management.
One of the world’s four largest auditing firms faced a serious…
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One of the world’s four largest auditing firms faced a serious strategic decision in Central Europe: In order to strengthen the position in the consulting market and develop new consulting segments, several consultancy companies specializing in operations were taken over within a year.
The challenges were both in the acquisition process itself as well as in the merging of portfolios and the cultural integration of teams with very different social structures. At the same time, irritating the respective customers of the acquired consultancies had to be avoided at all costs and any negative interpretation of the merger among leading analysts and journalists had to be prevented. All in all, it was necessary to present the newly integrated structure as a forward-looking, long-term and sustainable model that benefited all stakeholders.
How can a profound knowledge of future digitization and IT trends, technologies and processes, as well as decades of expertise around the topics of change and transformation, be told in such a way that a pronounced expert profile is generated and reputation is increased? By incorporating them into an integrated story, an economic novelty, wrapped in fascinating narrative that provides a comprehensive account of the facts.
This not only created a highly effective, differentiating marketing tool, but also intensified the personal reputation of the author, the CEO of a leading medium-sized technology service provider. WYZE Projects acted as a co-author and sparring partner, and helped the author make the book’s production process an intensive and fruitful interaction with his own strategy and positioning.
The company, one of the top 5 providers in the global M2M market, had a…
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The company, one of the top 5 providers in the global M2M market, had a history of 15 years of success, growth and constant innovation. By transforming from an M2M to an Internet of Things (IoT) provider, new requirements arose for the organization, portfolio, strategy, sales, supply chain, culture, and communication.
The company opted for a radically open approach, which in orientation, design and philosophy meant a strong deviation from the prevailing patterns of communication, marketing and sales within the company – a deliberate irritation.
The solution was a digital ecosystem that combined traditional media with digital marketing channels and tools and initiated a far-reaching process of change in the company. It helps to successfully reach new target groups as well as to build an international expert community and engage in a long-term dialog. The motto “Think Big, Start Smart” promotes a balance between innovation and flexibility in regards to further design and control of the platform.
Facts do not produce any stories, and expertise is not yet a story that…
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Facts do not produce any stories, and expertise is not yet a story that inspires. Therefore, WYZE Projects developed a multimedia communication strategy for the leading German consultancy involving production, R&D, supply chain, and industry 4.0. As the core of the positioning strategy, a magazine format was established, which is characterized by the combination of great subject-specificity and a strongly narrative and visual orientation.
The conceptual, editorial and visual publication, controlled by WYZE Projects, has received extremely positive responses from customers, partners and journalists. The magazine is available in traditional, printed edition as well as digital content center and has also been integrated into the campaign platform built by WYZE Projects.
An insurance group with more than 5,000 employees planned a deep intervention…
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An insurance group with more than 5,000 employees planned a deep intervention in one of the most sensitive functional areas of the company: Within a few months, the existing payroll system had to be replaced with a new software solutionthroughout the Group. Major challenges were the punctual introduction and technical stability of the new system as well as in the intensive communicative support of the project, which has high sensitivity among management and employees. WYZE Projects took over the overall program management for this demanding migration project and supervised the change process up to the stabilization phase. A systematic project management approach and targeted communication and training measures not only ensured a smooth go-live, but also achieved a high degree of acceptance.
In order to enhance internal communication and cooperation between its…
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In order to enhance internal communication and cooperation between its departments, one of Germany’s largest mobility service providers decided to introduce a new collaboration solution in its corporate headquarter. In only 12 months, the software tools Microsoft SharePoint and Skype for Business should be rolled out for the 2,500 employees in the site. An on-time go-live of the new applications as well as intensive support through communication and training measures for the employees were absolutely critical for a smooth transition without negative effects on the internal work processes.
In the role of overall program management, WYZE Projects steered the implementation process from initialization to stabilization phase and ensured timely product launches and easy migration of employees to the new software.
One of the five largest strategy consultancies in Germany set the goal of…
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One of the five largest strategy consultancies in Germany set the goal of significantly increasing visibility and market share in one of its key market segments. The sales and communication activities were to be aligned with a central narrative, which would distinguish the company from the competing market leaders on the one hand and highly specialized boutiques on the other – as well as emphasize its own specific value proposition. The story to be created also had to meet the high quality standards of the content, which is what characterizes the company and effectively supports sales. The storyline should therefore be formulated in a key document that contains pragmatic recommendations for action, strategic considerations as well as a central metaphor and at the same time forms the basis for a long-term marketing program.
What we do
WYZE Projects GmbH: Founded in 2011, we are consultants and implementation experts for particularly demanding and knowledge-intensive topics in the fields of transformation, change, positioning, and marketing. Special focus is on topics relating to industry 4.0, Internet of Things, digitization, supply chain, as well as education and science. WYZE Projects’ customers include global corporations, leading medium-sized companies, innovative start-ups, and public organizations.
Andreas Grund has been working in management consulting for eighteen years. Before founding WYZE Projects he was most recently co-founder and Managing Partner of the business and communications consulting firm Jordan & Partner and held leading positions in two privately owned management consulting firms. To date he has managed more than 150 projects focusing on strategic and organizational development, change management / turnaround management and the introduction of company-wide IT solutions.
Andreas Grund studied business administration in Munich, Landshut and Rauma, Finland, and is a PRINCE II certified Project Manager.
Tel: + 49 (0)89 178 766 -65
Dimitrij Naumov has worked in communications consulting for eighteen years. Prior to founding WYZE Projects he was co-founder and Managing Partner of the management and communications consulting firm Jordan & Partner and, among others, a team leader at one of the top 10 PR agencies in Germany. He has extensive experience in the development of communication and positioning strategies and in the management of critical communicative situations such as restructuring or M&A.
Dimitrij Naumov studied business administration and organizational psychology at the Ludwig Maximilian University of Munich.
Tel: + 49 (0)89 178 766 -64
André Nowak has worked in communications consulting for fifteen years. Before joining WYZE Projects he has operated as Director for the business and communications consulting firm Jordan & Partner. Previously, as Account Director he was responsible for the B2B segment at one of Germany’s leading online agencies. He focuses on strategic communications consulting and media management.
André Nowak studied communication science at the University of Duisburg-Essen.
Tel: + 49 (0)89 178 760 – 81
Steffen Mühlstein has a 15-year professional experience in B2C and B2B film productions, 3D and 2D animation and motion graphics. He worked for several years for the television channel Sport1.de as Head of Video Production and also as a Project Manager for online video at DSF / Sport1. At WYZE Projects he’s responsible for video productions, especially B2B videos, animations and 3D graphics.
Steffen Mühlstein studied art history in Trier and Media Design in Berlin. Besides working for WYZE Projects he is active as a freelance graphic designer and motion camera operator.
Tel: + 49 (0)89 178 766 – 67
Frédéric Titze has been active in communications consulting for several years. Prior to joining WYZE Projects, he worked as a consultant for business and communications consultancy “Jordan & Partner”. Before that, he was a senior concept developer at a start-up in media analysis and communication management. His focus is on the implementation of crossmedial communication projects as well as media and project management.
Frédéric Titze studied communication science and communication management at the Universities of Augsburg and Hohenheim.
Tel: + 49 (0)89 178 766 – 66
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