“I say unto you: one must still have chaos in oneself to be able to give birth to a dancing star. I say unto you: you still have chaos in yourselves”
Insights & ecosystems
Monologues rarely produce insights. The same goes for when sources of information, conversation partners and impulse topics are drawn solely from within the immediate environment of a company. To recognise rapid and far-reaching changes in their markets early, companies need a wider field of view.
That means posing new, unconventional questions and viewing the environment from hitherto unfamiliar perspectives.
Networks prevent echo chambers:
If these perspectives are not integrated into the company’s own world systematically, the organisation will quickly come to lose the language and instruments enabling it to describe changes in the necessary depth. As a result, the organisation becomes disconnected from its environment and becomes a victim of its own filter bubble and echo chamber, losing its connection to the world of its clients, employees, and competitors. Companies are thus well advised to establish networks which provide them with input which, while relevant, comes from external sources.
WYZE Projects supports you in establishing and operating a top-quality, multi-disciplinary ecosystem. We develop innovative and effective formats which have you confront everything from new insights, experiences, scenarios, and perspectives to topics relevant to you. Moreover, we integrate these into your organisation’s storylines. Darüber hinaus integrieren wir diesen Input in die Storylines Ihrer Organisation.
Our key areas:
- Building brand-related communities and expert networks
- Designing and organising event formats and collaborations
- Designing and producing open corporate content formats and media
The single biggest problem in communication is the illusion that it has taken place.
George Bernard Shaw
Strategically important and critical themes are increasingly being managed in the form of projects. However, this often results in enormous strain for not only the operational teams, but the responsible management and employees who will be affected by the changes as well; pressure to succeed, restrictions to time and budget, competition within the company itself and far-reaching but often unclear consequences mean that projects are almost always in a state of uncertainty.
Communication plays an enormously important role in this situation. It must on the one hand ensure a formally secure and legally sound reporting system and, on the other hand, serve as a means of conveyance and explanation for all affected stakeholders. In this regard, project communication must ensure de-escalation and a goal-orientated solution in project-related conflicts, a fair weighing of interests, and sufficient acceptance of the project.
Storyline as a reference point for project communication:
- The basis of successful project communication is a consistent, conclusive, and emotionally chargeable storyline which is compatible with the different stakeholder perspectives.
- Moreover, it serves to keep both the project team motivated while they under enormous strain and the responsible management committed during critical phases. Regular communication of milestones and instances of success in the project is therefore essential.
- Finally, when the project has been completed, internal communication must ensure the sustainability of the changes implemented.